As predicted, the Awards Night for Philippine independent film festival Cinemalaya was, to sum up in two terms, very awkward.
Winning Best Actress for Joel Lamangan’s Hustisya, Nora Aunor expressed her thoughts on the issue of Cinemalaya uploading previous years’ full-length entries to YouTube for free, saying it is tantamount to stealing. “They should have first asked the permission of the directors since they were the ones who worked hard to produce the films,” La Aunor told Inquirer during the Awards Night. “The film is not yours but you took it. I think it’s like stealing. You uploaded it without permission. That’s not right.”
Prior last night, local filmmakers already expressed fire regarding the issue, including writer-director Jerrold Tarog, calling Cinemalaya’s misstep “a dick move.” Tarog and his production are currently in the process of releasing their 2013 Sana Dati thru a handful more screenings this year and home entertainment via DVD format. The film is uploaded to YouTube Saturday, August 9, only taken down a day after, certainly affecting the film’s potential sales.
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One day is more than enough to download a full-length feature from the video-sharing site.
Hannah Espia, director of Transit, is saddened by the issue. “I want to express my heartbreak over the uploading of our films on YouTube. To see our films on YouTube is a violation of our rights as artists and filmmakers,” she says while receiving the Best Screenplay award in behalf of her friend Giancarlo Abrahan for their film Dagitab.
READ: FULL LIST OF #CINEMALAYAX WINNERS
Cinemalaya head Nestor Hardin had said previously that they are organizing a dialogue with aggrieved parties (obviously a whole sample of filmmakers and producers), noting in addition that the YouTube channel has been taken down.
Antonio Cojuanco noted too that it was an act ‘in good faith.’ The uploading of full films to YouTube for free is mere marketing push, he implies. “What we intended to do was to let the market watch our films even for free. We’re getting people to get hooked on our products.”
