In one scene in Josh Radnor’s Liberal Arts, a character, frustrated over the success of a certain sparkling vampire book, asks, “So when millions of people like something, that means it’s good?” To which the other character wittily replies, “No, it means millions of people like it. These books make people happy.” The same could be said for Beauty and the Bestie, the latest MMFF outing of the proven box office tandem of director Wenn Deramas and actor Vice Ganda, this time joined by prime time king Coco Martin.
Now on their seventh collaboration, Deramas and Vice Ganda have mastered the formula for making the audience laugh: make the story as unbelievably ludicrous as possible and deliver successive gags and twists that are actually illogical under deep scrutiny while letting Vice Ganda deliver her signature quips. If this type of humor is your cup of tea, then this movie is surely a treat and even – I daresay – an improvement over the previous ones. Otherwise, steer clear.
Beauty in the title refers to Erika (Vice Ganda), who has had a falling out with his Bestie Emman (Coco Martin) upon Emman’s discovery of Erika’s attraction toward him. Years later, Emman must make amends so he can convince Erika to pretend as a kidnapped Prime Minister’s daughter joining a beauty pageant. And to further complicate things, the plot also involves a kid contracting an illness that could lead to blindness, a single mother who frequently runs off with questionable paramours, and a budding teen romance. At past midpoint of the movie, there was a sudden shift to a dramatic tone that was so out of the left field, an eye roll would only be the appropriate reaction.
Vice Ganda has always been a reliable comedian, but her brand of comedy relies too much on making fun of others. The real revelation is Coco Martin, who was a delight to watch (at one point he twerks) and should be given more chances to showcase his comedic side. Although JaDine fans might disagree, the inclusion of James Reid and Nadine Lustre, presumably in response to the addition of another popular love team in another entry, felt done completely for box office draw, as their entire subplot could have been removed without having any consequence to the story. In the same vein, the two sidekicks of Vice Ganda served no purpose other than to be the receiving end of his punchlines.
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Beauty and the Bestie depicts the all-too-common scenario of unrequited love between a homosexual and a straight man. While the exploration of such a relationship in film should definitely be encouraged, doing so in a (irresponsibly) comedic way may prove problematic as it may contribute to the prevailing dismissal of the issue as a joke.
If all movies are to be judged exclusively according to its capacity to entertain, then Beauty and the Bestie probably deserves a five-star rating. However, filmmakers also have a responsibility to strive for fine craftsmanship, which unfortunately is not demonstrated in this movie.
https://www.youtube.com/watch?v=qh5VWtX3muw
